21+ hour, 11+ min ago  (284+ words) Social fitness is proving to be one of the most effective strategies to boost engagement, cultivating in-person experiences that attach positive memories to certain brands. For Crunch, it's all about tapping into people's competitive spirit, as the gym operator unveils…...

5+ day, 18+ hour ago  (149+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...

6+ day, 2+ hour ago  (258+ words) Matrix Fitness has a pulse about'what luxury travelers actually want, and a London hotel is proving it right. The premium commercial fitness equipment maker just renewed its partnership with the International Luxury Hotel Association for a second year, deepening its…...

6+ day, 19+ hour ago  (334+ words) Joan Vassos captured hearts on reality TV, and now she's capturing equity in a fitness studio that offers a full-body workout in 15 minutes. The "Golden Bachelorette" has joined Fit Club, a Potomac-based boutique fitness studio, as a strategic partner and…...

6+ day, 21+ hour ago  (326+ words) Eo S Fitness has started 2026 strong, acquiring 14 locations, signing 11 new leases and opening three new clubs all in Q1, the operator announced, moves that bolster its commitment to hitting 250 clubs by 2030. The high-value, low-price (HVLP) operator is targeting strategic markets in…...

6+ day, 22+ hour ago  (694+ words) Franchisor and franchisee relationships often ask the same of each party. The former provides the assets and structure to build a business, while the latter invests capital, time and manpower. It's a standard script followed by most businesses within and…...

1+ week, 10+ hour ago  (389+ words) Americans continue to engage with fitness more than ever before, according to the Health & Fitness Association's newest consumer report. Per the report, memberships hit an all-time high in 2025, with 81 million Americans belonging to a gym, studio or other fitness facility…...

1+ week, 1+ day ago  (166+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....

1+ week, 6+ day ago  (309+ words) The Pack, a group fitness concept that blends self-defense training with strength and conditioning, has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms. The brand, founded by Rumble co-founders…...

2+ week, 23+ hour ago  (282+ words) High-value, low-price (HVLP) gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and planning to convert existing facilities under its brand umbrella. The initiative eases the process for franchise partners to undertake established gyms and convert them into…...