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Gym Nation Unveils Activations for Saudi Arabia World Cup Team
20+ hour, 52+ min ago (425+ words) Limited spots remain for the ATN Innovation Summit. Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Gym Nation has carved out a name for itself in the Middle East's red-hot fitness industry with its fast-growing, high-value, low-price…...
Gym & Studio Outlook: Inside the K-Shaped Fitness Economy
6+ day, 1+ hour ago (1434+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. The brick-and-mortar fitness industry is booming, fueled by rising consumer demand, record participation and a growing willingness among…...
How a New Wave of Fitness Enthusiasts are Building Durable Businesses
6+ day, 9+ hour ago (840+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Recovery and longevity have become major priorities for today's wellness consumers, reshaping both fitness habits and the kinds…...
Planet Fitness Set for $30 M Expansion in Oregon
1+ week, 3+ day ago (305+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Planet Fitness is getting a major boost in the Pacific Northwest, thanks to one of its franchisees, Easy…...
Training Mate Expands With a Founder-Led Franchise Model Focused on Connection
1+ week, 4+ day ago (513+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Training Mate, the Australian-born HIIT studio founded by former rugby star Luke Milton, is focusing on camaraderie and…...
Vasa Fitness Adds Reformer Pilates, Ramping Up Boutique Offerings
2+ week, 1+ hour ago (300+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value,…...
ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses
2+ week, 4+ day ago (170+ words) Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports…...
CR Fitness Holdings Sets New Structure as Crunch Franchise Group Pushes Toward 110 Clubs
2+ week, 4+ day ago (307+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. CR Fitness Holdings, a major franchisee in the Crunch Fitness system, is reorganizing into a parent company with…...
Planet Fitness, Gymshark Team Up on High School Gym Promotion
2+ week, 5+ day ago (236+ words) The ATN Innovation Summit is Less Than a Month Away Join the industry's top fitness and wellness leaders in New York City. Low-price fitness is swirling with competitors, all chasing budget-conscious members with flexible hours, amenities once reserved for premium…...
New York's Fitness Scene Gets Its Own Dating App
2+ week, 5+ day ago (377+ words) Register for the ATN Innovation Summit on June 16-17 in NYC The Event Fitness & Wellness Owners and Operators Can't Miss. There's a particular kind of person who can tell you their resting heart rate, their VO2 max and the exact macronutrient breakdown…...