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UFC GYM Proves Selling Access Is No Longer Enough in Fitness
11+ hour, 23+ min ago (914+ words) In the Octagon, intensity is non-negotiable. UFC GYM, an official extension of the Ultimate Fighting Championship, takes a similar approach to expansion. The global fitness franchise offering MMA-style training already carries over 171 locations and reports 940 additional gyms in development." However,…...
Disrupting the Franchise Space: CrossFit’s Affiliation Model
2+ day, 4+ hour ago (901+ words) The fitness industry is inching toward a personal best when it comes to finance. In 2024, Zion Market Research valued the global health and fitness market, including physical gyms and health clubs, at $108 billion and projected it to reach $249 billion by…...
GymNation’s Newest Innovation: A Workout Class Inside a Hot Air Balloon
1+ week, 1+ day ago (597+ words) Nearly 70% of exercisers across the GCC are craving more memorable fitness experiences, and GymNation's answer comes 2,200 feet above Riyadh. The fast-growing Middle East fitness operator, no stranger to headline-grabbing activations, has launched the world's highest gym class, held inside a…...
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